Hyundai: Somewhere Else

Dec 2024

Hyundai's 'Somewhere Else' campaign for the i30 positions the hatchback as a companion for exploration. The commercial tracks three travelers as they navigate through a series of urban centers and coastal routes, emphasizing the vehicle's role in their journey. Produced with a clean, cinematic aesthetic, the film utilizes live-action technique to showcase the car's exterior performance and interior infotainment capabilities. The narrative centers on the interaction between the driver and passengers, framed through a mix of tracking shots and intimate cabin perspectives. This project was led by agency INNOCEAN Worldwide, with production handled by Good Oil and post-production and visual effects by Fin Design + Effects.

Horizontal, Action, Cinematic, Clean

Street

TVC / TV Commercial