Hyundai: "Reinvented" - Making Of
Brand
Date
Dec 2024
Description
This making-of feature explores the technical production and visual effects pipeline behind the Hyundai i30 'Reinvented' automotive campaign. The project documentation highlights the complex animation processes and pre-visualisation stages required to integrate digital vehicle models into desert and sky-based environments. Produced through a collaborative effort between agency INNOCEAN Worldwide, production house Collider, and the VFX team at Fin Design + Effects, the piece provides a behind-the-scenes look at the cinematic CGI workflows and 3D rendering techniques employed to develop the campaign assets.
Style
Horizontal, Cinematic, Clean, Raw
Techniques
Animation, 3D render / CGI, VFX / visual effects
Industries
Background
Solid Colour
Context
Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.