Hyundai
Reinvented
Brand
ProjectReinvented
Date
Dec 2024
Description
The Reinvented campaign for Hyundai spotlights the i30 model through a high-concept cinematic sequence. The film centers on a white vehicle in a controlled free-fall, utilizing aerial perspectives that emphasize the car's presence against an expansive sky. Produced by Collider with creative direction from INNOCEAN Worldwide, the project leans heavily into surreal visuals. Fin Design + Effects managed the post-production, employing intricate VFX to integrate the vehicle within the atmospheric backdrop of the golden hour.
Style
Horizontal, Cinematic, Golden Hour
Techniques
VFX / visual effects
Industries
Luxury Automotive
Color
Pure White
Background
Clear Sky
Context
Advertising Campaign
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