Hyundai: Reinvented
Brand
Date
Dec 2024
Description
The Reinvented campaign for the Hyundai i30 explores a surreal visual narrative, featuring the vehicle in a cinematic free-fall through cloud layers. The project utilizes high-angle aerial perspectives and detailed close-ups to emphasize the scale of the descent against a wide blue sky. Produced by Collider with agency INNOCEAN Worldwide, the work leans into VFX / visual effects to construct the gravity-defying sequence. The final aesthetic is shaped by golden hour lighting conditions that heighten the dramatic quality of the automotive motion.
Style
Horizontal, Cinematic, Golden Hour
Techniques
VFX / visual effects
Industries
Color
Pure White
Background
Clear Sky
Context
Advertising Campaign
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