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Hyundai: Gorilla

Date

Jan 2025

Description

Hyundai presents 'Gorilla,' an animated commercial project developed by Innocean Worldwide with production handled by Studio AKA. The piece features clean, minimalist digital 2D animation, utilizing flat color backgrounds to frame an interaction between an illustrative mountain gorilla and a small human figure. The narrative incorporates playful typographic title cards and a sequence of game-themed elements. The execution leans into simple character design and a palette of muted pastel backdrops, maintaining a consistent aesthetic throughout the short-form film.

Style

Horizontal, Cinematic, Clean, Minimalist

Techniques

Animation

Background

Solid Colour

Context

TVC / TV Commercial

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