Hyundai
Gorilla
Brand
ProjectGorilla
Date
Jan 2025
Description
Hyundai introduces a playful narrative for the Gorilla campaign, a project executed by Studio AKA and Innocean Worldwide. The commercial leans into minimalist digital 2D animation, utilizing clean lines and a distinct illustrative style to bring its central character to life. Set against flat color backgrounds, the animation focuses on the interaction between a mountain gorilla and a small human figure, punctuated by typographic title cards. The production relies on a muted pastel palette and clear, balanced motion design to define its visual language.
Style
Horizontal, Cinematic, Clean, Minimalist
Techniques
Animation
Industries
Mass Market Automotive
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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