Hyundai
Gaitor
Brand
ProjectGaitor
Date
Jan 2025
Description
Hyundai’s 'Gaitor' is a whimsical animated campaign developed by Studio AKA in collaboration with Innocean Worldwide. The project leans into humorous, absurd vignettes—such as a miniature dentist treating an alligator and a crowded elevator of mariachi musicians—to capture attention through character-driven narratives. Utilizing a minimalist vector graphic style, the animation employs vibrant pastel and saturated color palettes. The work is defined by clean, graphic lines and deadpan typographic elements that ground the project's comedic tone within a mass market automotive context.
Style
Artistic, Humorous, Horizontal, Minimalist
Techniques
Animation, Vector
Industries
Mass Market Automotive
Context
Brand Film / Corporate Video
Associated creatives
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