Hyundai’s 'Gaitor' is an animated campaign produced by Studio AKA in collaboration with Innocean Worldwide. The project leans into a series of comedic vignettes, pairing absurd scenarios like a dentist treating an alligator with deadpan typographic questioning.
Designed with a minimalist aesthetic, the work utilizes clean graphic lines and flat vector visuals. The animation is defined by a vibrant palette of pastel and saturated tones, creating a distinct visual rhythm through its stylized, artistic approach.
