Hyundai: Gaitor
Brand
Date
Jan 2025
Description
Hyundai’s 'Gaitor' is an animated campaign produced by Studio AKA in collaboration with Innocean Worldwide. The project leans into a series of comedic vignettes, pairing absurd scenarios like a dentist treating an alligator with deadpan typographic questioning. Designed with a minimalist aesthetic, the work utilizes clean graphic lines and flat vector visuals. The animation is defined by a vibrant palette of pastel and saturated tones, creating a distinct visual rhythm through its stylized, artistic approach.
Style
Artistic, Humorous, Horizontal, Minimalist
Techniques
Animation, Vector
Industries
Context
Brand Film / Corporate Video
Associated creatives
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