Hyundai: Frogs
Brand
Date
Jan 2025
Description
Hyundai brings a lighthearted approach to automotive communication with their project titled Frogs. This animated piece utilizes a minimalist design language, focusing on simple vector-like shapes and a muted green and pink palette to frame its narrative. The production, developed by Studio AKA and the team at Innocean Worldwide, moves through a series of humorous prompts before settling on specific warranty details. The execution leans into an artistic, humorous style, using flat-color animation to balance technical information with approachable visual storytelling.
Style
Artistic, Humorous, Horizontal, Minimalist
Techniques
Animation, Vector
Industries
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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