Hyundai
Frogs
Brand
ProjectFrogs
Date
Jan 2025
Description
Hyundai presents 'Frogs,' a digital campaign spot that departs from traditional automotive marketing tropes. Developed by Innocean Worldwide with production by Studio AKA, the piece utilizes an animation style defined by vector graphics and a muted, flat-color palette. The narrative unfolds through a sequence of minimalist, humorous vignettes involving illustrated characters and animated frogs. Structured as a series of questions that bridge into specific warranty information, the work leans into an artistic, minimalist aesthetic to communicate its technical details.
Style
Artistic, Humorous, Horizontal, Minimalist
Techniques
Animation, Vector
Industries
Luxury Automotive
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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