Hyundai
Elexio social 9x16 bootspace
Brand
ProjectElexio social 9x16 bootspace
Date
Apr 2026
Description
This social media campaign for Hyundai focuses on the practical capabilities of the Elexio electric vehicle, specifically highlighting its bootspace. Set against a lush, wooded outdoor backdrop, the content follows two individuals interacting with the red SUV, emphasizing utility within a lifestyle context. Produced by Rabbit with creative work from Innocean Australia, the campaign utilizes a vertical, live-action technique tailored for mobile platforms. The aesthetic leans into natural light and clean framing, positioning the electric vehicle within a relaxed, open-air environment. Sonar Music provided the sound for the spot.
Style
Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
Electric / EV
Color
Navy
Camel
Background
Park
Context
Social Media / Short Form Video
Associated creatives
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