Hyundai: Elexio social 9x16 bootspace
Brand
Date
Apr 2026
Description
Hyundai introduces the Elexio electric vehicle in this vertical social media campaign, focusing on the utility and design of the SUV's bootspace. Captured in a lush wooded setting, the film utilizes natural light to frame a series of lifestyle interactions that highlight the vehicle's capacity and integration within an outdoor environment. Developed by Innocean Australia, the production captures a casual, live-action aesthetic optimized for mobile platforms. The project features production by Rabbit and original music composition by Sonar Music to complement the vehicle's performance in nature.
Style
Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
Color
Navy
Camel
Background
Park
Context
Social Media / Short Form Video
Associated creatives
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