Hyundai
Loooooooong
Brand
ProjectLoooooooong
Date
Apr 2026
Description
Hyundai introduces the ELEXIO in this automotive commercial, titled 'Loooooooong'. The project, developed by Innocean Australia, moves through a series of comedic, character-driven vignettes that highlight the vehicle's versatility and range across various lifestyle settings. Captured through live-action technique, the film features two protagonists traversing environments ranging from suburban home settings and nail salons to open-road adventures. The production, managed by Rabbit, utilizes a warm color palette to underscore the film's narrative tone, with post-production by The Editors and a bespoke score by Sonar Music.
Style
Humorous, Horizontal, Commercial, Warm
Industries
Electric / EV
Color
Crimson
Pure White
Medium Grey
Background
Residential Building
Context
TVC / TV Commercial
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