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Hyundai: Loooooooong

Date

Apr 2026

Description

Hyundai introduces the ELEXIO in this comedic commercial spot titled Loooooooong. The project, created by Innocean Australia, uses a sequence of varied scenarios to highlight the vehicle's versatility and range, placing the EV in settings ranging from suburban exteriors to outdoor road trips. Produced by Rabbit with post-production from The Editors and a custom score by Sonar Music, the film leans into a humorous tone. The execution utilizes live-action techniques to emphasize the vehicle's capabilities through lighthearted, episodic storytelling.

Style

Humorous, Horizontal, Commercial, Warm

Industries
Color
Crimson
Pure White
Medium Grey
Background

Residential Building

Context

TVC / TV Commercial

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