Hyundai

Apr 2026

Hyundai brings its Elexio electric vehicle to the forefront of the game in this broadcast spot for the Australian Football League. The production captures the atmosphere of a packed stadium, integrating the vehicle's presence directly into the match environment through digital perimeter board displays and broadcast graphics. Crafted by Innocean Australia with production support from Rabbit and sound design by Sonar Music, the piece utilizes live-action technique to bridge the gap between automotive innovation and high-stakes sports. The edit balances wide-angle game coverage with cinematic shots of the stadium, anchoring the brand within the fast-paced energy of professional football.

Horizontal, Action, Cinematic

Electric / EV, Football (American)

Sports Venue

TVC / TV Commercial