Hyundai

Elexio 30s hero

Brand

Date

Apr 2026

Description

Hyundai presents this thirty-second hero spot, which tracks the versatile utility of their latest electric SUV through a series of daily moments. The narrative moves through a sequence of settings, from quiet suburban porches and dinner tables to the open road and city parking structures, placing the vehicle at the center of the subject's routine. Produced by Rabbit with creative direction from Innocean Australia, the campaign emphasizes a clean, live-action aesthetic. The film utilizes horizontal compositions and dynamic lighting to capture the vehicle across both natural daylight and moody evening environments.

Style

Horizontal, Commercial, Moody, Clean

Industries

Electric / EV

Color

Crimson

Pure White

Background

House

Context

TVC / TV Commercial