Hyundai: Elexio 30s hero
Brand
Date
Apr 2026
Description
This thirty-second hero spot for Hyundai spotlights the Elexio electric SUV, following two women as they integrate the vehicle into a variety of daily environments. The narrative moves across diverse settings, from a suburban porch and an evening rooftop to an open-road drive and a hiking trail. Produced by Rabbit with creative direction from Innocean Australia, the film uses horizontal compositions and a mix of natural daylight and moody evening lighting. The cinematography centers on the vehicle as a functional companion, utilizing live-action techniques to emphasize a clean, adaptable aesthetic throughout the varied locations.
Style
Horizontal, Commercial, Moody, Clean
Industries
Color
Crimson
Pure White
Background
House
Context
TVC / TV Commercial
Associated creatives
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