Hyundai

Diver

Brand

Date

Jan 2025

Description

Hyundai explores the limits of free diving through this animated commercial, produced in partnership with Studio AKA and creative agency Innocean Worldwide. The project leans into a minimalist aesthetic, utilizing graphic 2D animation to bridge the gap between abstract storytelling and automotive concepts. The narrative centers on the interaction between a human figure and an octopus, brought to life through clean geometric forms and solid color fields. The production maintains a consistent artistic visual language throughout, punctuated by narrative text overlays.

Style

Artistic, Horizontal, Graphic

Techniques

Animation

Industries

Electric / EV

Color

Cobalt

Context

Advertising Campaign, Brand Film / Corporate Video