Hyundai presents a series of animated shorts exploring the fluid concept of time through minimalist 2D illustrations and typography. The commercial production, developed by Innocean Worldwide, utilizes vector animation to navigate humorous scenarios, from the endurance of a free diver to the freefall of a skydiver.
Studio AKA leads the production, employing a clean aesthetic characterized by pastel tones and simple geometric forms. The project leans into a minimalist art style to maintain a precise, engaging narrative cadence throughout the spot.
