Hyundai
Comp
Brand
ProjectComp
Date
Jan 2025
Description
Hyundai explores the intersection of time and curiosity in this animated commercial, developed in collaboration with Innocean Worldwide. The project leans into minimalist 2D animation, utilizing clean vector shapes and a soft pastel palette to deliver its narrative. Produced by Studio AKA, the spot features a sequence of vignettes ranging from freediving to skydiving, each framed by typographic explorations of duration. The work prioritizes a playful, illustrative aesthetic to convey its themes within the automotive and EV space.
Style
Horizontal, Commercial, Minimalist
Techniques
Animation, Vector
Industries
Electric / EV
Color
Cobalt
Pure White
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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