Hyundai: Comp
Brand
Date
Jan 2025
Description
Hyundai presents a series of animated shorts exploring the fluid concept of time through minimalist 2D illustrations and typography. The commercial production, developed by Innocean Worldwide, utilizes vector animation to navigate humorous scenarios, from the endurance of a free diver to the freefall of a skydiver. Studio AKA leads the production, employing a clean aesthetic characterized by pastel tones and simple geometric forms. The project leans into a minimalist art style to maintain a precise, engaging narrative cadence throughout the spot.
Style
Horizontal, Commercial, Minimalist
Techniques
Animation, Vector
Industries
Color
Cobalt
Pure White
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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