Hyundai: Choose Yours
Brand
Date
Jun 2023
Description
Hyundai’s Choose Yours campaign highlights the EV ownership experience through an intimate, domestic lens. The spot tracks a couple navigating the selection process within a bright, wood-finished modern kitchen, transitioning from interior decision-making to the practical reality of charging their vehicles at home. Produced with a focus on a clean, welcoming aesthetic, the film leans into a lifestyle-oriented approach to automotive marketing. Featuring live-action technique and consistent natural light, the commercial emphasizes the transition from abstract vehicle choice to daily utility.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Camel
Jet Black
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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