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Hyundai: Alphabet Card Initial

Date

Dec 2025

Description

Hyundai introduces its Alphabet Card Initial project, a dynamic campaign for the finance and credit card sector. The commercial work transitions between detailed imagery of restaurant storefronts and art-directed credit card designs. Developed by INNOCEAN, the execution leans into clean graphic layouts and bold typography. The visual language utilizes vibrant primary card colors placed against minimalist backgrounds to establish a sharp, modern identity. The pacing throughout the spot maintains an energetic rhythm, focused on high-contrast motion graphics.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Motion Graphics

Industries
Color
Cobalt
Lemon
Pure White
Background

Solid Colour

Context

Advertising Campaign, TVC / TV Commercial

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