Hyundai: Can I Drive

Brand

Date

Jan 2026

Description

Hyundai’s 'Can I Drive' campaign highlights the brand's electric vehicle lineup through a series of dynamic sequences. The spot follows two characters as they transition from a residential setting to city navigation and open-road driving, emphasizing the car's presence in varied environments. Produced with a focus on live-action techniques, the narrative uses natural light to define the vehicle’s design across both exterior and interior shots. The production was steered by INNOCEAN Berlin and Stink Films Berlin, with post-production and visual effects handled by Katalyst and Rare Medium TV. Sound design and musical elements were provided by Cuba Films, Studiofunk, and Papamusic.

Style

Horizontal, Cinematic, Clean

Techniques

Natural light

Industries

Electric / EV

Color

Scarlet

Jet Black

Silver

Background

House