Hyundai

Can I Drive

Brand

Date

Jan 2026

Description

Hyundai introduces its latest electric vehicle in the 'Can I Drive' campaign, a project that highlights the integration of modern mobility into daily life. The production moves from a residential setting to city streets and open roads, focusing on the vehicle's design and performance. Crafted with a clean, cinematic aesthetic, the film relies on live-action techniques and natural light to capture the driving experience. The narrative follows a man and woman as they transition from their home driveway to the vehicle interior, maintaining a focus on the interplay between the car and its environment. Developed by INNOCEAN Berlin with production support from Stink Films Berlin and Cuba Films, the commercial utilizes a series of dynamic driving sequences to frame the automotive features.

Style

Horizontal, Cinematic, Clean

Techniques

Natural light

Industries

Electric / EV

Color

Scarlet

Jet Black

Silver

Background

House