Hyundai: Brand Launch

May 2023

This brand launch campaign for Hyundai presents a cinematic exploration of automotive design, juxtaposing the precision of modern engineering with expansive natural landscapes. The narrative structure flows between high-energy outdoor sequences, featuring paragliders and remote vistas, and controlled, polished shots of the fleet’s exterior design. Produced by Les Enfants, the spot leans into a fluid, motion-heavy aesthetic. The creative execution, led by the team at Tequila, utilizes a blend of drone footage and live-action technique to capture both the performance and the visual language of the vehicles within diverse environments. Natural light defines the outdoor settings, which are integrated with sharp, polished automotive detail work.

Horizontal, Cinematic

Natural light, Drone footage

Clear Sky

Brand Film / Corporate Video