Hyundai: BFF
Brand
Date
Nov 2023
Description
Hyundai’s 'BFF' commercial campaign captures a seasonal lifestyle and adventure narrative, documenting a winter journey through alpine landscapes. The spot follows a driver and her canine companion as they transition from a domestic setting to a remote, snow-covered environment. Executing this vision, the production leans into cinematic storytelling, utilizing drone footage and live-action techniques to emphasize the vehicle’s capability in winter conditions. The visual language relies on natural lighting to maintain an atmospheric quality throughout the drive.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Petrol Blue
Blush
Jet Black
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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