Hyundai

Backseat Driver

Brand

Date

Jan 2026

Description

Hyundai’s Backseat Driver commercial spot introduces the brand’s latest electric vehicle within a standard urban commute setting. The narrative centers on the interaction between two men navigating an airport arrivals terminal, transitioning from the bustling transit hub to the controlled, quiet interior of the car. Produced with a grounded, live-action technique, the project utilizes clean cinematography and natural light to showcase the vehicle’s design in a modern, metropolitan environment. The visual execution relies on a cinematic approach that balances urban architecture with the vehicle's functional features. Collaborating on the production were INNOCEAN Berlin and Agency Icon, with Stink Films Berlin overseeing the production elements and Cuba Films providing production services.

Style

Horizontal, Cinematic, Clean

Techniques

Natural light

Industries

Electric / EV

Color

Cream

Jet Black

Beige

Background

Transport Hub