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Hyundai: Backseat Driver

Brand
Hyundai
Date

Jan 2026

Description

The Hyundai 'Backseat Driver' commercial spot captures a sequence of interactions between two men at an airport arrivals terminal, transitioning into the vehicle to showcase interior comfort and automotive functionality. The narrative is framed through a grounded cinematic style, utilising natural light and clean composition to highlight the car's design within an urban transport hub. Produced with creative input from INNOCEAN Berlin and Agency Icon, the spot relies on live-action technique and a precise, modern aesthetic. The production involved collaboration with Stink Films Berlin and Cuba Films to refine the visual presentation of the electric vehicle in everyday settings.

Style

Horizontal, Cinematic, Clean

Techniques

Natural light

Industries
Electric / EV
Color
Cream
Jet Black
Beige
Background

Transport Hub

Context

TVC / TV Commercial

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