Hyundai

Feb 2025

Hyundai’s 4am Club is a cinematic commercial spot that examines the rhythm of early morning routines within an urban landscape. Directed for the luxury automotive sector, the piece tracks the movement of a red SUV through suburban and city settings during the quietest hours of the night. The execution relies on low-key lighting and cool blue tones, which provide a stark contrast to the glowing streetlamps and the vehicle’s profile. This live-action work captures a moody, observational tone, focusing on the intersection of individual dedication and late-night travel. Production was handled by Gentlemen Films, with creative development by the team at Grid Worldwide Johannesburg. Post-production and VFX were managed by Tessa Ford Post, while the soundscape was crafted by Produce.

Horizontal, Cinematic, Moody, Cool

Luxury Automotive

Street

TVC / TV Commercial