Hyundai: 4am Club
Brand
Date
Feb 2025
Description
Hyundai’s 4am Club campaign highlights the quiet intensity of early morning routines within an urban landscape. Directed for the automotive market, the commercial spot follows a driver navigating city streets and suburban environments during the pre-dawn hours. The film leans into a cinematic mood, utilising low-key lighting and cool blue tones to contrast against the red SUV. The production was steered by Grid Worldwide Johannesburg, with production services provided by Gentlemen Films, VFX by Tessa Ford Post, and sound design from Produce.
Style
Horizontal, Cinematic, Moody, Cool
Industries
Color
Jet Black
Scarlet
Background
Street
Context
TVC / TV Commercial
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