Hyundai: He Got Money
Brand
Date
Jul 2025
Description
Hyundai's campaign, 'He Got Money,' follows a group of older women during a lively gathering at a local café, juxtaposed with the arrival of a dark grey Hyundai Tucson Hybrid at a street-side valet. This cinematic automotive spot leans into naturalistic color grading to bridge the warm, interior atmosphere of the café with the crisp, daylight-driven exterior shots of the vehicle. Developed in collaboration with agencies Not Just Any and Culture Brands, the project utilizes a live-action technique to ground the narrative. The film focuses on character interaction and automotive detail, relying on a cinematic visual style to frame the product within an urban setting.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Color
Jet Black
Beige
Burgundy
Background
Café
Context
TVC / TV Commercial
Associated creatives
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