Hypebae

Jul 2026

In the striking Nude for Hypebae Beauty project, the convergence of cosmetics and avant-garde art reaches a new zenith of creative expression. By stripping away conventional beauty tropes, this editorial portrait series invites viewers to reconsider the relationship between texture, material, and the human face. Photographers Jenni Iva Wimmerstedt and Sophie Hartnett masterfully employ a minimalist lens to transform the subject into a living sculpture, utilizing high-key lighting to emphasize intricate details ranging from shimmering iridescent beadwork to complex, hand-knitted metallic headpieces. The project leans into experimental makeup techniques where traditional cosmetics are secondary to tactile exploration, with the faces of the models often obscured by fibrous materials, bandages, or dense, sculptural hair arrangements. This is not merely a cosmetics shoot; it is a profound study in editorial portraiture that channels a surreal, high-fashion sensibility. By blending embroidery and needlework techniques into the styling, the creative team crafts a visual language where skin acts as both a canvas and a site of architectural construction. Each image, captured with a blend of natural light and precision studio strobe, forces an intimate confrontation between the viewer and the subject, stripping the gaze down to the interplay of soft, matte tones and sharp, synthetic textures for a result that is undeniably visionary and hauntingly beautiful.

Vertical, Editorial

Natural light

Cosmetics, Beauty