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  • ·HUGO Office WI25 Campaign with Mathieu Simoneau
Brand
HUGO
ProjectHUGO Office WI25
Low-angle shot of model Mathieu Simoneau wearing a tailored black blazer and burgundy dress shirt beneath an office drop ceiling.

HUGO HUGO Office WI25 2025

Associated creatives

Clara Balzary
Clara BalzaryPhotographer
Stephan Dimu
Stephan DimuArt Director
Egon Crivillers
Egon CrivillersHair Stylist
Paco Garrigues
Paco GarriguesMakeup Artist
Daniela Echeverri
Daniela EcheverriProducer
Colin Jones
Colin JonesModel
Indira Scott
Indira ScottModel
Mathieu Simoneau
Mathieu SimoneauModel

Tags

mathieu simoneauasian male modelmale model in suitman in black suitblack tailored blazerblack blazerburgundy dress shirtburgundy shirt

Description

Captured from a dramatic low-angle perspective, model Mathieu Simoneau poses in a tailored black suit jacket over a deep burgundy collared shirt and black tie for the HUGO Office WI25 campaign. Photographed by Clara Balzary with art direction by Stephan Dimu, the framing looks directly upward toward standard commercial ceiling tiles and illuminated fluorescent panels. The composition emphasizes structured menswear silhouette against minimalist corporate architecture with clean, muted studio lighting.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (70%)
Burgundy (20%)

Background

Office

Context

Advertising Campaign