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Hugo Carter: Silent Windows

Date

Feb 2025

Description

Hugo Carter addresses urban acoustics in the commercial campaign, Silent Windows. The film documents the transformation of a domestic space by replacing traditional sash windows with the brand's noise-reducing units. The narrative transitions from the ambient disruption of a busy street to a quiet, controlled interior environment. By pairing clean visual transitions with a focus on interior detail, the campaign highlights the practical benefits of the installation. Creative and agency direction for this commercial was led by AdSmart from Sky.

Style

Horizontal, Commercial, Warm, Clean

Industries
Background

Living Room

Context

Brand Film / Corporate Video

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