H&T: Pawnbrokers
Brand
Date
Jan 2025
Description
This commercial campaign for H&T explores the personal experience of accessing a pawnbroking loan. Directed by AdSmart from Sky, the spot follows a protagonist as she transitions from evaluating a sentimental piece of jewellery to completing a transaction within a professional branch environment. Utilizing live-action techniques to frame the service, the narrative focuses on the procedural steps of the loan process and the eventual redemption of the item. The project presents the brand's financial services through a horizontal commercial format.
Style
Horizontal, Commercial
Industries
Color
Crimson
Jet Black
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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