Hoyts Cinemas
Zombie
Brand
ProjectZombie
Date
Jun 2026
Description
Hoyts Cinemas explores atmospheric horror in this live-action campaign, Zombie. Produced by GREATERGOOD, the work leans into a moody, cinematic aesthetic characterized by tight framing and a focus on intricate prosthetic makeup. The project utilizes a desaturated color palette to build tension, highlighting textured, weathered skin details through a shallow depth of field. The visual approach captures the visceral nature of the character, utilizing live-action techniques to lean into the horror genre.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Movie Studios
Color
Slate
Jet Black
Context
Brand Film / Corporate Video
Associated creatives
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