Hoyts Cinemas: Animation
Brand
Date
Jun 2026
Description
Hoyts Cinemas commissioned this animation piece to bring a vibrant, character-led identity to their visual communications. The project features a whimsical creature set against a surreal, dreamlike environment, utilizing a high-contrast aesthetic that draws on a saturated colour palette. Produced by GREATERGOOD, the spot leans into 3D character design to establish its playful tone. The execution relies on precise 3D render and CGI techniques to maintain consistent, fluid movement, leaning into a warm cinematic visual language throughout.
Style
Horizontal, Cinematic, playful, Saturated, Warm
Techniques
Animation, 3D render / CGI
Industries
Color
Powder Blue
Violet
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
Associated creatives
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