Woman wearing a white shirt and patterned fringed rug lying back on a light beige sofa with her mouth open

A composite grid of five portrait photos showing a person holding a yellow measuring tape against various parts of their face and head.

Woman in brown mesh top and purple skirt applying adhesive tape to her body in a studio setting

A woman in a strapless yellow dress walking past fallen metal barricades on a sidewalk next to an older woman in a blue dress.

Woman in dark jacket and trousers standing centrally in a playground with other people and playground equipment.

Woman holding a long measuring tape stretched upward against a plain white wall inside a domestic interior.

Woman in white shirt and blue skirt posing against a city building with a mural of a conductor

Woman in white shirt and textured bustier seated on chairs stacked atop a table inside a café

Woman in layered brown top and blue and purple skirt holding a roll of adhesive tape against a plain white wall

Woman in black jacket and skirt standing on a cobblestone traffic island in front of a modern car and a historic building

Woman and child standing in a misty park area among tall metal poles with water vapor spray for the Rouge Fashionbook project.

Model in sheer black shirt and patterned skirt with maroon knee socks standing in interior space

Person wearing olive green sweater balanced with stacks of books on head shoulder and bench against white wall

Model wearing a patterned coat standing in the doorway of a Parisian laundromat under a LAVERIE sign.

Model in structured grey sculptural dress standing in front of a large city transit map outdoor advertising board.

Rouge Fashionbook How to Act Normal 2026

About

How to Act Normal is a conceptual fashion editorial series commissioned by Rouge Fashionbook. The project explores themes of formal restraint and everyday surrealism, juxtaposing avant-garde styling with mundane urban and domestic environments. Photographer Sihao captures the series with a clean, observational approach, utilizing soft natural light to emphasize the interplay between architectural lines and experimental garments. The work draws on performance-art aesthetics, incorporating industrial materials like adhesive tape and measuring tools to create striking, sculptural poses. Collaborating on the production, casting director David Chen and artist Britt Liberg contribute to the project’s distinct visual identity. The imagery ranges from minimalist studio portraits to staged interactions in public city spaces, leaning into a grainy, raw editorial sensibility that frames high-fashion textures against everyday life.