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Model wearing a patterned coat standing in the doorway of a Parisian laundromat under a LAVERIE sign.

Rouge Fashionbook How to Act Normal 2026

About

This editorial image captured by photographer Sihao for Rouge Fashionbook as part of the project How to Act Normal features a model posing inside the open glass doorway of a Parisian laundromat. The storefront features prominent white tiling, a street sign reading Rue Jean Pierre Timbaud, and large overhead signage displaying the word LAVERIE. The model wears a long patterned coat with organic shapes in black, green, and orange tones, paired with light-coloured boots. The lighting is bright and natural daylight, illuminating the tiled exterior facade and the clean interior of the laundromat. Casting was directed by David Chen, with artist contributions by Britt Liberg.

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Retail Storefront

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Advertising Campaign
Editorial