Rouge Fashionbook
How to dream of electric sheep
Oct 2026
How to dream of electric sheep is an expansive fashion editorial produced for Rouge Fashionbook, focusing on sharp silhouettes and high-contrast textures. The series channels a cinematic mood, leaning into monochromatic palettes and minimalist studio environments to showcase a collection of structured blazers, sheer lace tops, and voluminous satin garments. Photographer Sam Marie-Saint leads the visual execution, utilizing analogue film techniques throughout the series. The frames often feature visible sprocket holes and film borders, grounding the polished wardrobe choices in a raw, tactile aesthetic. The styling, curated by Elanur Erdoğan, balances sharp tailoring with dramatic accessories, while casting by Maxime Valentini supports the project’s cohesive look. Model Jiahui Zhang serves as the central subject, complemented by meticulous hair styling by Shinya Nakagawa and precise manicures by Ada Yeung. The imagery leans into the play of light and shadow, using directional lighting to define facial contours and fabric sheen within a clean, desaturated visual narrative.
Editorial, Vertical, Clean
Analogue / film
Luxury Fashion Houses
White Seamless
Editorial
