Disney: Frozen Land

Oct 2023

Disney presents Frozen Land, a promotional project that bridges the gap between live-action performance and immersive digital environments. The campaign leverages detailed VFX to transport viewers from a mystical, snow-covered village into a bustling community celebration, balancing cool night tones with vibrant, sun-drenched daytime sequences. Developed by Yellow Shoes and dentsu, the project features production support from Sweetshop UK. The visual narrative relies on a cinematic approach, integrating live-action techniques with extensive animation work from Walt Disney Animation Studios, while the soundscape and score are provided by Yessian Music. Fin Design + Effects managed the complex post-production requirements to maintain a consistent atmosphere throughout the transition between light and shadow.

Horizontal, Action, Cinematic

VFX / visual effects

TVC / TV Commercial