Honda: Virtual Production
Brand
Date
Mar 2023
Description
Honda explores the intersection of practical staging and digital environments in this behind-the-scenes look at their recent virtual production shoot. Focusing on the technical process of an automotive campaign, the footage documents the integration of an LED background volume to create immersive outdoor scenery for the Honda HR-V. The project highlights the use of advanced studio techniques, including complex camera setups and drone footage, to film driving sequences and lifestyle shots. Production support by Taylor James captures the interaction between crew and talent as they navigate practical staging within the simulated landscape.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Color
Cobalt
Pure White
Background
Virtual Production Background
Context
Brand Film / Corporate Video
Associated creatives
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