Honda: Chasing Greatness
Brand
Date
Jan 2024
Description
Honda’s 'Chasing Greatness' campaign highlights the performance capabilities of its pickup truck line within a rugged, mountainous landscape. The commercial leans into an adventurous tone, capturing the vehicles as they navigate winding roads at dusk with headlights illuminating the terrain. Produced by Reset with agency support from RPA, the project utilizes live-action technique alongside cinematic projection effects on the surrounding rock faces. Post-production and VFX were managed by Parliament and Company 3 London, while Lime Studios handled music and sound design to round out the earthy, atmospheric environment.
Style
Horizontal, Action, Cinematic, Earthy, Nostalgic
Industries
Color
Royal Blue
Charcoal
Pure White
Background
Mountain
Context
TVC / TV Commercial
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