Honda: Chasing Greatness
Brand
Date
Aug 2024
Description
Honda captures the rugged capability of its pickup truck in 'Chasing Greatness,' a commercial film that tracks the vehicle through a mountainous desert landscape at dusk. The cinematography leans into atmospheric night lighting, juxtaposing cool blue palettes with sharp, warm amber accents as the truck navigates open terrain. The project was created by agency RPA with production handled by Reset. Utilizing live-action techniques, the campaign highlights the vehicle's performance in off-road environments, complemented by post-production and VFX from Company 3 LA and sound design by Lime Studios.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Color
Cobalt
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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