Honda: Insight - Meh
Brand
Date
Sep 2018
Description
Honda presents 'Insight - Meh,' a cinematic automotive commercial that utilizes surreal, minimalist visuals to highlight vehicle design within an urban landscape. The narrative is set against modern architecture, featuring an unconventional fleet of cars moving through city streets and parking structures. Developed by RPA, the production combines live-action technique with layered visual effects. The film was produced by Anonymous Content, with post-production and VFX handled by the team at MPC London.
Style
Horizontal, Cinematic, Minimalist
Techniques
VFX / visual effects
Industries
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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