Honda: 'Calling All Explorers' DC

Nov 2022

Honda’s 'Calling All Explorers' campaign highlights the utility and capability of its all-terrain fleet through a series of outdoor excursions. The production traverses a range of rugged environments, from misty lakes and dense forests to rural settings, capturing the intersection of leisure and performance. Crafted with a focus on cinematic scale, the film employs natural light and drone footage to track the vehicles as they handle towing and transport. A desaturated color palette reinforces an atmospheric, adventurous tone throughout the live-action sequences. The project was produced by Superlative with creative input from 9th Wonder LA and editorial support by Outsider Editorial.

Horizontal, Cinematic, Desaturated, Warm

Natural light, Drone footage

Forest

TVC / TV Commercial