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Honda: Dream Up Anything

Brand
Honda
Date

Feb 2025

Description

Honda’s 'Dream Up Anything' campaign explores the versatility of its latest SUV, balancing rugged outdoor performance with stylized visual storytelling. The project leans into a cinematic aesthetic, bridging the gap between high-energy live-action and textured VFX / visual effects to showcase vehicle capabilities across varied terrain. The commercial, produced by JOJX, features an orange SUV navigating mountain trails and water crossings. The visual narrative integrates an ink wash aesthetic alongside dynamic sequences of the vehicle in motion, supported by creative direction from agencies RPA and Orci. Post-production duties were handled by Arts Academy and Psyop.

Style

Horizontal, Cinematic

Techniques

VFX / visual effects

Industries
Electric / EV
Color
Burnt Orange
Background

Mountain

Context

TVC / TV Commercial

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