Honda
This is Forty - World Cup
Jun 2026
Honda presents 'This is Forty - World Cup,' a commercial campaign centered on the Accord sedan. The project bridges luxury automotive aesthetics with high-energy sports motifs, blending polished studio product shots of the white, blue, and red sedan models with dynamic narrative vignettes. The film transitions from detailed dashboard interiors and digital displays to eclectic sports-themed scenes. Viewers see a stadium header sequence, a multi-whistled referee, and domestic viewing parties, utilizing a live-action technique to ground the automotive features within the energy of the World Cup. Agency and creative development were led by Orci, with production support from Fellow LA.
Horizontal, Commercial
Luxury Automotive
White Seamless
TVC / TV Commercial
