Logo

Honda: This is Forty - World Cup

Brand
Honda
Date

Jun 2026

Description

For the 'This is Forty' campaign, Honda explores the intersection of automotive design and the cultural energy surrounding the World Cup. The commercial contrasts technical studio shots of the Accord's dashboard and exterior with high-energy vignettes rooted in football fandom. Produced by Fellow LA with creative direction from Orci, the spot cuts between precise product displays and a series of narrative scenes. These include stadium settings, a multi-screen living room setup, and thematic still-life shots, capturing the broad excitement of the tournament. The piece utilizes a live-action technique to bridge the gap between luxury automotive features and the fast-paced nature of competitive sports.

Style

Horizontal, Commercial

Industries

Luxury Automotive

Color
Pure White
Jet Black
Background

White Seamless

Context

TVC / TV Commercial

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by