Honda: The Magic Snow Globe
Brand
Date
Aug 2019
Description
Honda’s 'The Magic Snow Globe' campaign explores the intersection of immersive technology and human connection. Developed in partnership with RPA, the project features a virtual reality experience designed for pediatric patients navigating hospital stays during the holiday season. Produced with Psyop, the film employs a cinematic, live-action technique to document the interactions between children and glowing, interactive snow globes. The narrative centers on the visual discovery of winter-themed portals, accented by warm lighting and character-focused close-ups. Sound design by Q-Department reinforces the atmospheric nature of the encounter, with editorial support from EXILE.
Style
Horizontal, Cinematic
Industries
Background
Medical Clinic
Context
TVC / TV Commercial
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