Honda: Yourself
Brand
Date
Apr 2025
Description
Honda presents 'Yourself,' an automotive campaign centered on the experience of urban motorcycling. The piece utilizes live-action technique to document a rider navigating city thoroughfares, balancing tight technical shots of the engine and wheels with sweeping aerial perspective. The edit leans into a desaturated aesthetic, with muted grey tones providing a backdrop for the motorcycle's saturated orange details. Creative agency Gravity Global developed the visual narrative, while Bungalow 5 handled the post-production and visual effects to achieve the cinematic finish.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Jet Black
Burnt Orange
Background
Street
Context
TVC / TV Commercial
Associated creatives
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