Honda: PROTECT The Power of Dreams
Brand
Date
Jul 2025
Description
Honda’s PROTECT The Power of Dreams is a public awareness campaign addressing motorcycle safety and helmet usage among children in Thailand. Produced by Dentsu Creative Thailand, Amplifi Thailand, Dentsu X Thailand, and Chubcheevit, the project highlights the disparity between childhood ambition and road safety risks. The film utilizes a documentary technique, contrasting intimate portraits of children discussing their futures with sobering CCTV footage and real-world statistics. This live-action production aims to drive safety engagement through a direct, clean aesthetic.
Style
Documentary, Horizontal, Clean
Industries
Context
Brand Film / Corporate Video
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