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Honda: Next Gen Dreamers

Brand
Honda
Date

Mar 2024

Description

Honda’s Next Gen Dreamers commercial project tracks the automotive manufacturer's legacy, moving from vintage models to the debut of the all-electric Honda Prologue SUV. The narrative bridges historical milestones with contemporary hybrid iterations and the current all-electric platform. Produced by 1stAveMachine, Brut Works, and Espada y Santa Cruz, the spot leans into a hybrid visual language. It contrasts archival-style footage with clean 3D render / CGI wireframe graphics and live-action sequences. The execution shifts between dynamic tracking shots of the SUV on coastal roads and intimate interior views of the vehicle's modern digital dashboard. Creative development was led by agency partners RPA and Amazon.

Style

Horizontal, Commercial, Clean

Techniques

3D render / CGI

Industries
Electric / EV
Color
Teal
Silver
Background

Street

Context

TVC / TV Commercial

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