Honda: NAVI
Brand
Date
Jun 2024
Description
Honda showcases its Navi motorcycle through this energetic promotional campaign that captures city-bound exploration. The edit follows a group of riders navigating urban architecture and commercial landscapes, blending motorcycle mobility with skate culture. Produced by BRYGHT YOUNG THINGS, the project adopts a raw aesthetic, utilizing vintage camcorder framing, heavy grain, and deliberate glitch effects. These lo-fi elements underscore a cinematic approach to youth culture and street-level movement within the automotive space.
Style
Horizontal, Cinematic, Grainy, Nostalgic
Techniques
VHS / lo-fi
Industries
Color
Navy
Crimson
Golden Yellow
Background
Street
Context
TVC / TV Commercial
Associated creatives
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