Honda: Navi

Jul 2024

Honda presents a high-energy commercial for the Navi, focusing on urban mobility and youth-oriented motorcycle culture. The campaign features a mix of riders navigating metropolitan environments, from underpasses to busy downtown thoroughfares, highlighting the vehicle's compact utility against a gritty, concrete backdrop. The production leans into a fast-paced aesthetic, utilising rapid cuts and motion tracking to emphasise movement. The visual language incorporates a Super 8 / 16mm film aesthetic, with saturated tones and action-oriented framing to differentiate the motorcycle's presence within the urban landscape. Creative execution for the campaign was handled by Hakuhodo.

Horizontal, Commercial, Action, Saturated, Gritty

Super 8 / 16mm, Slow motion

Street

TVC / TV Commercial