Honda
How to break a Honda 2
Brand
ProjectHow to break a Honda 2
Date
Mar 2026
Description
Honda presents 'How to Break a Honda 2,' an automotive campaign that leans into industrial staging to explore mechanical durability. The commercial utilizes a large crane to manipulate a lawnmower in an exterior, rural setting, captured through dramatic low-angle perspectives that emphasize the scale of the machinery. The project features cinematic framing and a desaturated palette, grounding the live-action technique in a clear, open-air environment. Creative execution was led by Howatson+Company, with production handled by Revolver and post-production and visual effects provided by Glue Society Studios.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Mass Market Automotive
Color
Scarlet
Jet Black
Background
Clear Sky
Context
Advertising Campaign
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