Honda: How to break a Honda 2
Brand
Date
Mar 2026
Description
Honda presents 'How to Break a Honda 2,' a commercial video spot that leans into industrial imagery to highlight mechanical endurance. The project features a sequence of heavy machinery suspended by a large orange crane in an outdoor setting, captured through dramatic low-angle perspectives and cinematic framing. The production was led by Howatson+Company, with Revolver handling production and Glue Society Studios contributing post-production and VFX. The work utilizes live-action techniques with desaturated tones, resulting in a distinct visual aesthetic that emphasizes the technical scale of the automotive brand's testing process.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Scarlet
Jet Black
Background
Clear Sky
Context
Advertising Campaign
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