Honda
How to break a Honda 1
Brand
ProjectHow to break a Honda 1
Date
Mar 2026
Description
Honda puts its engineering to the test in this industrial-focused commercial directed by Howatson+Company. The film leans into a documentary aesthetic to capture a series of high-stakes product evaluations set against a rugged, outdoor backdrop. Utilizing a desaturated colour palette and natural light, the cinematography highlights the physical resilience of the equipment. The sequence pairs technical, live-action footage of machinery with raw environmental elements to communicate the hardware's durability.
Style
Documentary, Horizontal, Desaturated
Techniques
Natural light
Industries
Mass Market Automotive
Color
Jet Black
Crimson
Medium Grey
Background
Construction Site
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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