Honda: How to break a Honda 1
Brand
Date
Mar 2026
Description
Howatson+Company directs this industrial campaign for Honda, exploring the rigorous durability testing behind their mechanical engineering. The project, titled How to break a Honda, shifts away from conventional automotive advertising to focus on the raw, technical stressors applied to the brand's equipment. Executing a documentary-like approach, the film utilizes live-action technique to capture heavy-duty testing environments. Featuring desaturated color grading and natural light, the visual narrative contrasts the precision of machinery against gritty, industrial landscapes.
Style
Documentary, Horizontal, Desaturated
Techniques
Natural light
Industries
Color
Jet Black
Crimson
Medium Grey
Background
Construction Site
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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