Honda

Dec 2024

Honda’s latest campaign for the Hornet 1000 juxtaposes the mechanical precision of its new motorcycle with the technical craft of professional music production. The commercial flows between high-contrast studio shots of the bike and a recording environment where an audio engineer works at a mixing console, syncing the machine's revving engine with a rhythmic, energetic soundscape. The project leans into a cinematic aesthetic, utilizing low-key lighting to draw out the dark metallic finishes of the motorcycle. Shot with live-action techniques, the edit moves from the controlled environment of the studio to open-road riding sequences near a grand suspension bridge, anchoring the product within a moody, high-performance context.

Horizontal, Cinematic, Warm, Clean

Motorcycles

Carpark

TVC / TV Commercial