Honda: Honda - Grrr (2004, UK)
Brand
Date
Jul 2025
Description
This animated campaign for Honda, produced in the UK in 2004, constructs a surreal, fable-like environment to showcase the automotive brand. The narrative unfolds within a whimsical landscape characterized by rolling green hills, a winding river, and a vibrant pastel palette. Integrating 3D render/CGI techniques, the project features a cast of animated woodland creatures alongside a playful, surreal inclusion of a flying car engine. The visual execution favors an imaginative, high-contrast aesthetic to frame the brand identity within an idyllic setting.
Style
Documentary, Horizontal, Surreal, Pastel
Techniques
Animation, 3D render / CGI
Industries
Background
Clear Sky
Context
TVC / TV Commercial
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