Honda: Road Music
Brand
Date
Dec 2024
Description
Honda’s Road Music campaign for the Civic features a high-energy montage centered on the driver’s interface and the vehicle’s motion. The project utilizes a split-screen layout to juxtapose granular interior details—such as gear shifts, instrument clusters, and ignition buttons—with wide exterior shots of city streets and coastal highways. Produced by Good Oil with creative oversight from Draft FCB, the film leans into a clean, live-action aesthetic. Fin Design + Effects managed the post-production and VFX, maintaining a consistent commercial pace throughout the sequences.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Crimson
Background
Road
Context
TVC / TV Commercial
Associated creatives
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