Honda

Road Music

Brand

Date

Dec 2024

Description

Honda presents 'Road Music,' a commercial project centered on the Civic. The campaign utilizes a dynamic split-screen layout to juxtapose intimate interior details, such as gear shifts and instrument clusters, against wide-angle live-action exterior sequences. The film transitions between coastal drives and urban navigation, maintaining a polished aesthetic that emphasizes the vehicle's mechanics in motion. Production was managed by Good Oil, with creative development provided by Draft FCB and visual effects work handled by Fin Design + Effects.

Style

Horizontal, Commercial, Clean

Industries

Mass Market Automotive

Color

Jet Black

Pure White

Crimson

Background

Road

Context

TVC / TV Commercial