Honda
Built To Last
Brand
ProjectBuilt To Last
Date
Mar 2026
Description
This commercial for Honda, titled Built to Last, spotlights the brand’s durability through a narrative-driven focus on home maintenance. The project highlights the relationship between users and their equipment, featuring sequences of lawn care and garden upkeep within residential settings. Produced by Rabbit with creative leadership from Howatson+Company, the spot utilizes a cinematic narrative style. The execution leans into natural light and warm tones, captured through live-action technique to create a polished aesthetic across the various vignettes.
Style
Horizontal, Cinematic, Warm, Polished
Techniques
Natural light
Industries
Mass Market Automotive
Background
Garden
Context
TVC / TV Commercial
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