Honda: Built To Last
Brand
Date
Mar 2026
Description
Honda presents 'Built to Last,' an automotive commercial campaign that captures the durability of the brand’s outdoor power equipment. The project explores the relationship between owners and their gear through scenes set in residential gardens and sheds. Developed by Howatson+Company, the film leans into a cinematic narrative style, utilizing natural light to frame the daily maintenance tasks of its subjects. Production was led by Rabbit, with post-production and VFX handled by The Editors and Howatson+Company, who also managed the music and sound design.
Style
Horizontal, Cinematic, Warm, Polished
Techniques
Natural light
Industries
Background
Garden
Context
TVC / TV Commercial
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