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Honda

Back and Forth On Air
Brand
Date

Jun 2026

Description

Honda presents 'Back and Forth On Air,' a commercial spot centered on the intersection of family life and youth sports. The narrative captures a young boy’s routine as he prepares for a baseball game, moving from domestic bedroom scenes to transit in a minivan. Produced by GREATERGOOD, the project utilizes a live-action technique to showcase suburban environments and sports participation. Through natural lighting and clean framing, the film documents the domestic rhythm associated with youth athletics.

Style

Horizontal, Cinematic, Clean

Industries

Mass Market Automotive

Context

TVC / TV Commercial

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