Honda
Back and Forth On Air
Brand
ProjectBack and Forth On Air
Date
Jun 2026
Description
Honda presents 'Back and Forth On Air,' a commercial spot centered on the intersection of family life and youth sports. The narrative captures a young boy’s routine as he prepares for a baseball game, moving from domestic bedroom scenes to transit in a minivan. Produced by GREATERGOOD, the project utilizes a live-action technique to showcase suburban environments and sports participation. Through natural lighting and clean framing, the film documents the domestic rhythm associated with youth athletics.
Style
Horizontal, Cinematic, Clean
Industries
Mass Market Automotive
Context
TVC / TV Commercial
Associated creatives
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